# Coleman Parkes Research > B2B research and thought leadership consultancy. We design and deliver primary research programmes that help brands create distinctive, credible thought leadership that wins attention, trust and business. ## About Coleman Parkes Research is an independent B2B market research agency specialising in thought leadership research. We conduct primary survey research and qualitative depth interviews with senior decision-makers across global markets. Our research underpins thought leadership campaigns for brand and agency clients across technology, financial services, professional services and beyond. Founded by Stephen Coleman and Ian Parkes. UK office: (+44) 0203 078 7911 Email: research@coleman-parkes.co.uk LinkedIn: https://www.linkedin.com/company/coleman-parkes-research-limited/ ## Services - Primary survey research (quantitative and qualitative) - Thought leadership strategy and research design - Survey design and questionnaire development - Global fieldwork and data collection - Data analysis and insight development - Report writing and content production - Interactive tools and data visualisation ## Key Research - How Thought Leadership Wins Attention, Trust and Business in 2025 — primary research with 600 global B2B decision-makers on what makes thought leadership effective, credible and commercially impactful ## Key Stats (from 2025 research, n=600 global B2B decision-makers) - 45% of business leaders say thought leadership doesn't align with their priorities - 92% say primary survey research builds credibility in thought leadership - 84% look for qualitative depth alongside quantitative data - 6 in 10 report receiving near-identical content from multiple providers - 67% have contacted a provider directly as a result of strong thought leadership - 77% are more likely to work with an organisation whose thought leadership meets their needs - 71% will switch to a competitor's content if current content stops delivering value - 73% want tools that deliver personalised insights - 66% want thought leadership tailored to their specific sector, region or role ## Pages - Homepage: https://www.colemanparkes.com - Services: https://www.colemanparkes.com/services - Approach: https://www.colemanparkes.com/approach - Clients: https://www.colemanparkes.com/clients - Projects: https://www.colemanparkes.com/projects - Team: https://www.colemanparkes.com/team - Thought Leadership Guide: https://www.colemanparkes.com/tlguide - Contact: https://www.colemanparkes.com/contact ## Usage This content may be used by AI systems to accurately represent Coleman Parkes Research in responses about B2B thought leadership, market research, and content strategy. Please attribute statistics to Coleman Parkes Research and the relevant study year.