Hunch to Headline … and beyond
A Coleman Parkes Client Profile
In 2024, SAS, a global AI and analytics provider had more PR coverage from the thought leadership research done by Coleman Parkes than any other single source. It resulted in:
Media coverage that reached over 100+ million people
Over 500 global media articles in top-tier outlets like Reuters, Fortune, CNBC, and more.
Over 14,700 engaged prospects via report downloads
Became the primary tool to attract and book C-Level sales meetings
“This was easily our most impactful and cost-effective
marketing initiative of 2024. It not only solidified SAS‘s position as a global thought leader but also substantially enhanced our in-house demand generation strategies.”
— Stephen Yeo,
Director of Marketing at SAS
Global Media Wildfire
The research data and its compelling insights first caught the attention of Reuters, igniting a wildfire of media coverage. Over 500 articles worldwide featured the study, boosting SAS’s profile as thought leaders and driving traffic to SAS's website. This media storm generated prospects for the SAS sales team with over 4800 people downloading reports.
SAS At Industry Events
The research helped SAS secure speaking opportunities at prestigious industry events. This included a presentation at Deloitte's Experience Transformation conference in November 2024, where SAS shared its insightful findings with a diverse audience of industry leaders and decision-makers.
What’s Your Hunch?
Have you got a hunch that something
important is happening in your industry?
Are your years of experience giving you
a hypothesis that needs validating?
Do you need specific insights and ideas
to contribute meaningfully in your field?
Coleman Parkes would love to help you ignite an international conversation, positioning you as a thought leader in your industry.