We interviewed 600 senior decision makers globally, 68% are consuming more thought leadership than ever before.

Key Insights

  • 74% want thought leadership to be
    more provocative and challenging

  • 71% look to competitors
    when content disappoints

  • 79% want TL that’s actionable,
    not abstract

Why It Matters

In today’s high-stakes environment, the difference between good and great thought leadership is the difference between being heard - and being chosen.

This report helps you:

  • Align with decision-makers’ real challenges

  • Strengthen market positioning

  • Turn your thought leadership into
    sales impact and pipeline growth